| Author: Randy Myers
If you believe that kindness is the same thing as weakness in the business world, then you have missed the boat on the whole intent of social media network marketing. The advent of Facebook, Twitter, YouTube and other social media venues began as and continues to be a method for people to interact. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.
Attraction Marketing
But you advocate using Facebook, Twitter and YouTube for MLM lead generation. How does that work? I have found that it all begins with Attraction Marketing, as layed out by the king of MLM marketing, Mike Dillard. The goal is to have people search for you and your mlm opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”
The standard definition of attraction marketing is the concept that you attract people to you rather than you going after them. This is the opposite of traditional marketing, where you sell a product or present your MLM opportunity at the time you approach others. With the attraction marketing concept, people contact you about your products, services and opportunity because they see you as a leader.
Obviously, it sounds impressive, but how do you do it? Mike Dillard explains. You have to brand yourself as an expert in the network marketing industry. Experts are go-to people. When you brand yourself an industry expert, you will get a following. As you get a following, you are also building a larger customer base and a network of prospects that will make you amazing wealth.
The Role of Kindness
A favorite quote of mine is from Plato: “Be kind, for everyone you meet is fighting a hard battle.” It is true that life is hard. Which means that just about everyone you talk to – from your employees and partners to customers and shareholders, from prospects and strangers to neighbors and friends – most are likely to be having a challenging day for one reason or another.
This is especially true in today’s troubled economy. Why is knowing others are fighting a hard battle important for you to understand as an entrepreneur or business owner? Simple, as I have already pointed out, people like to interact or do business with people they like and trust – but you need to also recognize that the greatest way to make that connection is by recognizing other’s challenges and treating them with kindness and respect.
Think about the last “hard battle” kind of day you had. During that day did anyone treat you with a little extra kindness? Did anyone sense something was not quite right in your world and attempt to make your day a little better? Did anyone give you a smile that lifted your spirit or express thanks for your efforts or service? Think about how that made you feel – Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.
Killing people with kindness is still one of the greatest business strategies ever created. Again, it doesn’t matter if it is an employee or customer – showing a little extra kindness can make all the difference in a relationship. Plato clearly understood what the challenges of the 21st century would be – so never underestimate the power of a little bit of kindness.
Kindness – especially when someone is facing a tough challenge or hard battle can lead to truly loyal employees, committed partners and life-time customers. Since you do not know the battles of the people you interact with over the Internet, just assume they are having them. Make every facebook entry, tweet or YouTube video show that you are a nice person, someone people want to know.
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