Archive for the ‘Social Media’ Category

Facebook is not just another social network. It is the definitive social network – the granddaddy of all social networks.  By far the world’s most popular social network, Facebook has just about as many members as the United States has citizens!  Any real marketer without a Facebook presence is missing out on a veritable treasure trove of MLM leads.

Those who know the secrets of Facebook – the power users of the network – are able to generate 20 to 30 leads every day, just by leveraging their presence on the network. With access to so many people, Facebook gives you the ability to exponentially grow your network.

Want to harness Facebook for your own revenues?  Here are the tips that the power users employ to generate leads using Facebook.

Use Facebook for What It’s Meant to Be

Facebook, like any other social network is about one thing: social networking. Do not view Facebook as only a marketing tool. People join Facebook because they want to connect with old friends, form relationships, keep up with college buddies, or find dates. They don’t join in order to be someone’s marketing target. Keep it that way. Make friends. Form relationships. Find dates if you want to, but most importantly, don’t be a marketing nag.

Add Value and Have Fun

Use Facebook to enhance other people’s life. After all, since they are there to be social and have a good time, go ahead and socialize and have a good time. You can send marketing messages, of course, but you don’t want this to be what defines you. Make sure that you are enjoying Facebook. It is not primarily a focus of business activity. It’s more like a hangout for friends. Enjoying Facebook as a social outlet is the best way to translate the relationships into business.

Connect with New Contacts

When you get new subscribers or make new connections on other venues, find out if that person is on Facebook. If they are, send them a friend request and jot them a personal note. This small gesture of “thinking-of-you-and-wanted-to-get-connected” goes a long way in turning that relationship into a warm lead.

Now that you have their connection, you have exposure to them. Every time you post an article, upload a video or make a business move, all your connections get reminded. You’re not annoying them. You’re just staying active on Facebook, and your friends and connections get to watch.

Facebook will surprise you with its value. This simple social networking site is a hotbed of leads, prospects and marketing activity.

Understanding and employing these key components is just the start. Watch the free Facebook Training video and start getting over 20 MLM leads per day using Facebook.

Network marketing cannot be successful without giving serious attention to the networking component. For that reason, the Internet and social networking outlets are absolutely essential for enhancing your networking potential.

The Power of LinkedIn

Among the many social networks available, few are as professionally focused and strategically connected as LinkedIn. LinkedIn pulls together millions of professionals all around the globe. Using the principle of levels of social connection, you can network and interact with the people in your direct connections. Thus, the connections that you make on LinkedIn are also connecting you to their contacts and beyond. The power of networking is enhanced exponentially.

LinkedIn is a powerful tool for MLM – but only if you know how to use it. Once you have the knowledge in hand, you can quickly generate 40 leads each day on LinkedIn!

The LinkedIn Strategy

Larry Beacham is called the King of LinkedIn. He even wrote a book on it: The LinkedIn Lead Generation Blueprint. Larry Beacham was not an instant success in the MLM business. In fact, he was initially a failure. For years, he couldn’t figure out how to ramp up business and make a comfortable living using network marketing. Strategies were elusive, and success was not forthcoming. Even though he actually quit at one point, he eventually went back, and that’s when the revolution began!

Beacham realized that he wasn’t supposed to be marketing his business. He was supposed to be networking. The rest, as they say, is history.

Steps to Capitalizing on LinkedIn

Beacham has an excellent webinar that explains his techniques, a highly recommended resource for anyone wanting to increase MLM leads. David Woods and Larry Beacham collaborated to extrapolate these key points from the webinar. These points, restated below, explain how to view LinkedIn, and how to really maximize its power. The network truly can become a lead-generating machine.

1. LinkedIn is about relationships, not spamming. The professional nature of LinkedIn is unmistakable. The network is monitored by real regulations and careful review. Haphazardly adding connections, inviting people you don’t know, and reaching too far too fast is considered off limits. Making these mistakes will get you the official LinkedIn kibosh – being banned from the network. Real business happens on LinkedIn, not just marketing frenzy.

2. LinkedIn is an entrepreneurial hangout. LinkedIn users represent the cream of the crop of business professionals – that often misunderstood class of geniuses we call entrepreneurs. Blessed with generous minds and incomes, these people are excellent connectors, and they make the business world go round and round.

Understanding and employing these key components is just the start. Watch this free LinkedIn Training Video to get the full story and start getting 40 MLM leads per day on LinkedIn.

Your website is still the core of your marketing world. However, these days, social media sites are changing the landscape of Internet marketing in a significant way. More and more businesses are becoming involved in social media marketing, and for a very good reason. Facebook, Twitter, YouTube, and other social media websites can help growing companies and industries around the globe interact with one another for improved online presence. Over the last few years, websites such as these have developed into a vital customer service, marketing, and PR resource.

What exactly is social media networking?

Essentially, social media is any website or tool that enables interaction and communication with its users. For instance, on Facebook you can create a profile and post comments that other members in your community can see. Twitter is very similar in that it allows users to post status updates on a regular basis, helping friends and followers stay informed about their latest activities. On the other hand, YouTube is a great tool for broadcasting interactive videos. After a simple upload process, users can tag their clips and track them thereafter. In addition, you can now set up your YouTube account so that it automatically updates your Twitter followers and Facebook friends whenever you upload a video.

Why Should I Jump on the Social Media Bandwagon?

Network marketers that utilize Facebook, Twitter, and YouTube will gain a significant advantage over the competition, as they expand their lists and generate leads. Social networking sites such as these have a tendency to make your products and services personally relevant to potential clients. Although it doesn’t happen overnight, you will eventually have more web-goers and new leads knocking at your virtual front door. By tapping in to the millions of active social network users your audience and overall reach will grow exponentially.

Besides generating leads and building relationships, social media sites allow you to improve your market strategies, services, and products so that they better meet your customers’ needs. Let’s face it: your customers certainly want to hear from you, and you can’t afford to miss out on that opportunity any longer. Through Facebook and Twitter especially, you can participate in valuable online conversations, which can help close the gap between you and them. If you choose not to take part in these worthwhile discussions, you’ll be neglecting crucial prospects for leads and list building.

Network marketing of this type is especially important during these tough economic times, because they are available to all Internet users at no cost. Ideally, you will be able to drive new traffic, generate new leads, and advance your list building efforts.

Remember, though, social media sites aren’t just for those organizations with limited funding and resources. Whether you choose to link back to your website from Facebook or incite meaningful action through an inspiring YouTube video, social media tools help you effectively communicate your company’s message with proficiency and clarity.

Ultimately, network marketers should consider tapping into social media resources because they make it easier to:

• Develop relationships
• Exchange information
• Generate leads
• Create a legitimate business profile
• Build lists
• Communicate with customers and clients

The Bottom Line

Social media marketing has been sweeping the Internet world and everyday it seems there is something new to learn. If you are one of the few who still haven’t jumped on the bandwagon, now is your chance. With each day that passes, you will remain farther behind your competition. So, do some research, set clear goals, and get started today. Create a Facebook account for your business, post daily updates on Twitter, and launch a short YouTube video promoting your brand.

You will soon realize how easy and effective social media can be. Whatever marketing method you decide to go with, you will be glad you did.