Archive for the ‘MLM Lead Generation’ Category

If you believe that kindness is the same thing as weakness in the business world, then you have missed the boat on the whole intent of social media network marketing. The advent of Facebook, Twitter, YouTube and other social media venues began as and continues to be a method for people to interact. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.
Attraction Marketing

But you advocate using Facebook, Twitter and YouTube for MLM lead generation. How does that work? I have found that it all begins with Attraction Marketing, as layed out by the king of MLM marketing, Mike Dillard. The goal is to have people search for you and your mlm opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”

The standard definition of attraction marketing is the concept that you attract people to you rather than you going after them. This is the opposite of traditional marketing, where you sell a product or present your MLM opportunity at the time you approach others. With the attraction marketing concept, people contact you about your products, services and opportunity because they see you as a leader.

Obviously, it sounds impressive, but how do you do it? Mike Dillard explains. You have to brand yourself as an expert in the network marketing industry. Experts are go-to people. When you brand yourself an industry expert, you will get a following. As you get a following, you are also building a larger customer base and a network of prospects that will make you amazing wealth.

The Role of Kindness

A favorite quote of mine is from Plato: “Be kind, for everyone you meet is fighting a hard battle.” It is true that life is hard. Which means that just about everyone you talk to – from your employees and partners to customers and shareholders, from prospects and strangers to neighbors and friends – most are likely to be having a challenging day for one reason or another.

This is especially true in today’s troubled economy. Why is knowing others are fighting a hard battle important for you to understand as an entrepreneur or business owner? Simple, as I have already pointed out, people like to interact or do business with people they like and trust – but you need to also recognize that the greatest way to make that connection is by recognizing other’s challenges and treating them with kindness and respect.

Think about the last “hard battle” kind of day you had. During that day did anyone treat you with a little extra kindness? Did anyone sense something was not quite right in your world and attempt to make your day a little better? Did anyone give you a smile that lifted your spirit or express thanks for your efforts or service? Think about how that made you feel – Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.

Killing people with kindness is still one of the greatest business strategies ever created. Again, it doesn’t matter if it is an employee or customer – showing a little extra kindness can make all the difference in a relationship. Plato clearly understood what the challenges of the 21st century would be – so never underestimate the power of a little bit of kindness.

Kindness – especially when someone is facing a tough challenge or hard battle can lead to truly loyal employees, committed partners and life-time customers. Since you do not know the battles of the people you interact with over the Internet, just assume they are having them. Make every facebook entry, tweet or YouTube video show that you are a nice person, someone people want to know.

Article marketing is one of the hottest strategies in the MLM industry?  In fact, this strategy can pick up high quality leads faster than nearly any other marketing method. 

By now, you are hopefully convinced of the unstoppable power of the Internet – and the revolutionizing influence that it can have on your networking marketing business. Article marketing is one card in the hand of the MLM power monger that is often overlooked, but incredibly significant.

Article Marketing:  What Is It?

The concept is really quite simple. Article marketing is writing short articles or posts that provide value, some helpful information, and a quick byline or contact information that points to your business or offer. Since the articles are free and valuable to the reader, they are widely read by potential customers. Those potential customers are your leads when they gain interest and get in touch with you.

Article Marketing: Why Does It Work?

Article marketing can be successful only if you follow several important guidelines. In order for articles to get read, they must get found. And in order for articles to get found, they must be search engine optimized. Usually, high search-engine rankings are not a problem for helpful niche articles. If people search for a niche term and find you and your site, they are more likely to be a good lead.

Article Marketing: How Can I Do It?

Article marketing is not always easy, and it will take time to see results but if you stick with it, it is incredibly effective and the benefits are long term. Here’s some tips to help you get the most out of your efforts.

1 – Write daily. Become an author, and write something every day. It may take twenty minutes or it may take an hour. Whatever the cost, write. The discipline of constantly churning out content is that you will outstrip the competitors and gain the lion’s share of search engine results. This is the number one way to increase leads.

2 – Spread bookmarks all over the Internet.  This will ensure your article can be found on any of the dozens of social bookmarking sites.

3 – Spin the article. In other words, create other versions of the article, and post it to additional sites. Unique articles that have the same general message can be submitted to major article directories, but still accomplish the purpose of the article. There is software to help you with this task.

4 – Make sure all of the articles link back to the original article. This is just one trick the helps your articles stay at the top of the search engine rankings.

5 – Publish a video about your article. If you make a video about your article, people will think it is important and worthy to read. Then publish your video all over the Internet with a link pointing back to your article. There are tools to help you with this.

These simple tips are very powerful. Yes they take time, but it’s time well spent.  This strategy will propel you to great success with your MLM business and bring you tons of quality leads and prospects.

Watch this free article marketing strategy video to get the step by step blueprint for getting over 50 MLM leads per day and what tools you will need to take full advantage of this article marketing strategy.